Pay Per Click

Our Performance Marketing Agency London

We take pride in being identified as a comprehensive performance marketing firm, providing a complete range of essential digital marketing services. Our team consists of experts in various fields, ensuring unmatched proficiency to assist you in achieving your marketing and business objectives.

Discover Opportunities

Learn about the client’s business, website, and competitors in order to provide you clear documentation to be used throughout all other stages of the project.

Project brief: Define client information & business goals
Keyword research: Define potential target keywords.
SEO audit: Create current baseline for SEO.
Competitive analysis: Define SEO competitors.

SEO Strategy Overview

1. On-Page Optimization:

Conduct thorough keyword research to identify target keywords for each page of the website.
Optimize meta titles, meta descriptions, and heading tags to include target keywords and improve click-through rates.
Ensure content is high-quality, relevant, and optimized for user intent and search engines.
Implement internal linking strategies to improve site structure and distribute link equity effectively.
Optimize URL structures, image alt attributes, and other on-page elements for improved crawlability and indexing.

2. Technical SEO:

Address any technical issues identified during the SEO audit, including crawl errors, broken links, duplicate content, and site speed optimization.
Implement schema markup to enhance search engine visibility and improve rich snippets in search results.
Ensure mobile-friendliness and responsive design across all devices.
Optimize site architecture and navigation for improved user experience and search engine crawlability.

3. Content Strategy:

Develop a content strategy based on keyword research, user intent, and industry trends.
Create high-quality, relevant, and engaging content that addresses the needs and interests of the target audience.
Publish regular blog posts, articles, guides, and multimedia content to attract organic traffic and build authority in the industry.
Optimize content for targeted keywords while maintaining natural readability and user engagement.

4. Link Building and Off-Page SEO:

Develop a link building strategy to acquire high-quality backlinks from authoritative and relevant websites.
Outreach to industry influencers, bloggers, and webmasters to promote content and earn natural backlinks.
Monitor and disavow low-quality or spammy backlinks to maintain a healthy link profile.
Leverage social media channels and online communities to amplify content reach and engagement.

5. Local SEO (if applicable):

Optimize Google My Business profile with accurate business information, photos, and reviews.
Build local citations and listings on relevant directories and review sites.
Implement local schema markup to improve local search visibility and attract geo-targeted traffic.

6. Monitoring, Analysis, and Reporting:

Monitor website performance, keyword rankings, organic traffic, and conversion metrics regularly.
Analyze data using tools like Google Analytics and Google Search Console to identify trends, insights, and opportunities for optimization.
Prepare comprehensive monthly or quarterly reports highlighting key performance indicators, achievements, and actionable recommendations for improvement.

By implementing this SEO strategy, the client can improve their website’s visibility, drive targeted traffic, and achieve their business goals effectively in the competitive online landscape. Regular monitoring, analysis, and optimization will ensure continuous improvement and long-term success in organic search rankings.

On-Page Optimization

Keyword Placement:
- Strategically place target keywords in page titles, meta descriptions, headings (H1, H2, etc.), and throughout the content.
- Ensure keyword usage is natural and does not compromise readability or user experience.
Content Quality:
- Create high-quality, relevant, and valuable content that addresses user intent and provides solutions to their queries.
- Include multimedia elements like images, videos, and infographics to enhance engagement and comprehension.
URL Structure:
- Use descriptive and keyword-rich URLs that accurately reflect the content of each page.
- Keep URLs short, concise, and readable for both users and search engines.
Internal Linking:
- Establish a logical and hierarchical structure for internal links to facilitate navigation and distribute link equity throughout the website.
- Link relevant pages together using descriptive anchor text to help search engines understand the relationship between different pieces of content.
Page Speed:
- Optimize page loading times by minimizing server response times, leveraging browser caching, and compressing images and multimedia files.
- Use tools like Google PageSpeed Insights to identify and address performance issues.

Technical SEO:

Mobile-Friendliness:
- Ensure your website is mobile-responsive and provides a seamless user experience across all devices and screen sizes.
- Test your website using Google’s Mobile-Friendly Test tool to identify and address any issues.
Crawlability and Indexability:
- Make sure search engine bots can crawl and index your website effectively by utilizing robots.txt files, XML sitemaps, and canonical tags.
- Fix any crawl errors and broken links to ensure all pages are accessible to search engines.
Schema Markup:
- Implement structured data markup using schema.org vocabulary to provide search engines with additional context about your content.
- Enhance rich snippets and improve the visibility of your website in SERPs by marking up relevant elements such as reviews, ratings, and product information.
Security:
- Secure your website with HTTPS encryption to protect user data and enhance trustworthiness.
- Obtain an SSL certificate and configure your web server to enforce HTTPS protocol.

Off-Page Optimization:

Link Building:
- Earn high-quality backlinks from authoritative and relevant websites to improve your website’s authority and credibility.
- Develop relationships with influencers, bloggers, and industry leaders to attract natural backlinks to your content.
Social Signals:
- Build a strong presence on social media platforms and encourage social sharing and engagement with your content.
- Monitor social signals and leverage social media channels to amplify your content and reach a wider audience.

By optimizing these key aspects of your website and SEO strategy, you can improve its visibility, relevance, and authority in search engine results, ultimately driving more organic traffic and achieving your business goals. Regular monitoring and continuous optimization are essential for maintaining and enhancing your website’s SEO performance over time.

Analysis

Keyword Performance:
- Monitor keyword rankings and changes in search engine results pages (SERPs) for target keywords.
- Identify opportunities to improve rankings for high-potential keywords and assess the effectiveness of current optimization efforts.
Traffic and Conversion Metrics:
- Track organic traffic trends, including total visits, unique visitors, and pageviews over time.
- Analyze conversion metrics such as goal completions, form submissions, and e-commerce transactions to measure the impact of SEO on business objectives.
User Engagement:
- Evaluate user engagement metrics such as bounce rate, average session duration, and pages per session to assess the quality of organic traffic.
- Identify pages with high engagement and areas for improvement to enhance user experience and encourage deeper interactions.
Backlink Profile:
- Monitor changes in the backlink profile, including new backlinks, lost backlinks, and changes in domain authority.
- Assess the quality and relevance of incoming links and identify opportunities to acquire additional high-quality backlinks.
Technical Health:
- Conduct regular audits to identify technical issues such as crawl errors, broken links, and site speed issues.
- Monitor server errors, page load times, and mobile-friendliness to ensure optimal website performance.

Reporting:

Executive Summary:
- Provide an overview of key performance indicators (KPIs) and highlights from the reporting period.
- Summarize achievements, challenges, and recommendations for improvement in a concise format.
Performance Metrics:
- Present detailed metrics related to organic search traffic, keyword rankings, and conversion rates.
- Include comparisons to previous periods (month-over-month, quarter-over-quarter, year-over-year) to track progress and identify trends.
Insights and Recommendations:
- Offer insights into the factors driving performance changes and the implications for future strategy.
- Provide actionable recommendations for optimization based on data analysis and best practices.
Competitive Analysis:
- Compare your website’s performance with competitors in terms of keyword rankings, traffic, and backlink profiles.
- Identify opportunities and threats posed by competitors and outline strategies to maintain or improve competitive positioning.
Future Plans:
- Outline upcoming initiatives, projects, and priorities for the next reporting period.
- Set clear goals and objectives based on insights from the analysis and align them with broader business objectives.

Tools and Platforms:

Google Analytics: For tracking website traffic, user behavior, and conversion metrics.
Google Search Console: For monitoring keyword rankings, indexing status, and technical issues.
SEO tools (e.g., SEMrush, Moz, Ahrefs): For comprehensive keyword research, backlink analysis, and technical audits.
Custom dashboards and reporting templates: For consolidating data from multiple sources and presenting it in a clear and actionable format.

Services We Provide Under SMM

Facebook

Facebook is a powerful social media platform that offers a wide range of features and opportunities for businesses to connect with their audience, build brand awareness, and drive engagement. Here’s how businesses can leverage Facebook effectively:

Business Page Creation: Create a dedicated Facebook Business Page for your brand, providing essential information such as business hours, contact details, and a brief description.
Engaging Content Creation: Share diverse and engaging content types including images, videos, links, polls, and events to keep your audience interested and involved.
Consistent Posting Schedule: Maintain a regular posting schedule to stay visible in your audience’s news feed and keep them engaged with your brand.
Audience Engagement: Respond promptly to comments, messages, and reviews to foster a sense of community and build trust with your audience.
Paid Advertising: Utilize Facebook Ads Manager to create targeted advertising campaigns based on demographics, interests, behaviors, and custom audiences to reach potential customers effectively.
Analytics and Insights: Use Facebook Insights to track the performance of your posts, understand your audience demographics, and gain insights into what content resonates best with your followers.
Facebook Groups: Consider creating or participating in relevant Facebook groups related to your industry or niche to engage with your target audience on a more personal level and establish authority.
Live Video Broadcasting: Take advantage of Facebook Live to interact with your audience in real-time, showcase products, host Q&A sessions, and provide behind-the-scenes glimpses of your business.
Messenger Marketing: Leverage Facebook Messenger to provide customer support, answer inquiries, and facilitate sales conversations in a personalized and convenient manner.
Integration with Other Channels: Integrate your Facebook presence with other marketing channels such as your website, email campaigns, and other social media platforms to create a cohesive brand experience.

Twitter

Twitter is a dynamic social media platform known for its real-time updates, concise messaging, and broad reach. Here’s how businesses can leverage Twitter effectively:

Profile Optimization: Create a compelling Twitter profile that accurately reflects your brand identity. Use a high-resolution profile picture, cover photo, and write a concise yet descriptive bio.
Consistent Branding: Maintain consistent branding across your Twitter profile, including visuals, tone of voice, and messaging, to reinforce brand recognition and identity.
Engaging Content Creation: Craft tweets that are concise, relevant, and engaging. Experiment with different content types, including text, images, videos, polls, and GIFs to capture your audience’s attention.
Hashtag Usage: Utilize relevant hashtags to increase the visibility of your tweets and reach a wider audience. Research trending hashtags and incorporate them into your tweets when appropriate.
Community Engagement: Actively engage with your audience by responding to mentions, messages, and comments promptly. Foster conversations, answer questions, and acknowledge feedback to build relationships and trust.
Twitter Chats: Participate in or host Twitter chats related to your industry or niche to engage with like-minded individuals, share insights, and expand your network.
Twitter Lists: Organize your followers and accounts of interest into Twitter lists to streamline your feed and stay updated on specific topics or groups.
Twitter Ads: Leverage Twitter Ads to reach targeted audiences, promote your content, drive website traffic, and generate leads. Experiment with different ad formats, targeting options, and bidding strategies to optimize your campaigns.
Analytics and Insights: Use Twitter Analytics to track the performance of your tweets, measure engagement metrics, and gain insights into your audience’s behavior and preferences. Adjust your strategy based on data-driven insights to improve performance over time.
Integration with Other Channels: Integrate your Twitter presence with other marketing channels, such as your website, blog, and email campaigns, to amplify your messaging and reach a wider audience.

By implementing these strategies effectively, businesses can harness the power of Twitter to enhance brand visibility, engage with their audience, and drive meaningful interactions that contribute to their overall marketing objectives.

Google Plus

Google+ was a social networking platform developed by Google, offering features for sharing content, connecting with others, and participating in communities. However, Google+ was shut down by Google in April 2019 due to low user engagement and security concerns. As a result, it is no longer available for use.

While Google+ is no longer an active platform, businesses can still leverage other Google services for their online presence and marketing efforts, including:

Google My Business (GMB): Maintain an updated profile on Google My Business to manage your business information, interact with customers through reviews and messages, and appear in Google Maps and local search results.
Google Reviews: Encourage satisfied customers to leave reviews on your Google My Business listing to improve your online reputation and visibility in local search results.
Google Posts: Share updates, offers, and announcements directly on your Google My Business listing through Google Posts to engage with potential customers and drive conversions.
Google Analytics: Utilize Google Analytics to track website traffic, user behavior, and conversion metrics, gaining insights into the performance of your online properties and marketing campaigns.
Google Search Console: Monitor your website’s presence in Google search results, identify indexing issues, and receive alerts about potential issues that may affect your site’s visibility and performance.
Google Ads: Run advertising campaigns on Google Search, Display Network, YouTube, and other Google properties to reach your target audience, drive traffic, and achieve your business goals.

While Google+ is no longer available, businesses can still leverage other Google services and platforms to enhance their online presence, engage with their audience, and achieve their marketing objectives.

Instagram

Instagram is a popular social media platform known for its visual content and engagement opportunities. Here’s how businesses can effectively leverage Instagram:

Create a Business Profile: Set up a dedicated Instagram Business account to access additional features such as insights, promotions, and contact options.
Optimize Your Profile: Use a recognizable profile picture (such as your logo), write a compelling bio that clearly describes your business, and include a link to your website or landing page.
Share High-Quality Visual Content: Post visually appealing photos and videos that align with your brand identity and resonate with your target audience. Use filters, editing tools, and captions to enhance your posts.
Use Instagram Stories: Take advantage of Instagram Stories to share ephemeral content, behind-the-scenes glimpses, product demonstrations, and limited-time offers. Use interactive features like polls, questions, and quizzes to engage your audience.
Engage with Your Audience: Respond to comments, direct messages, and mentions in a timely and authentic manner. Show appreciation for user-generated content (UGC) by reposting and crediting your followers’ posts.
Use Hashtags Strategically: Research and use relevant hashtags to increase the visibility of your posts and reach a wider audience. Mix popular hashtags with niche-specific ones to maximize your reach and engagement.
Explore Instagram Reels: Experiment with Instagram Reels to create short-form, entertaining videos that showcase your products, services, or brand personality. Use music, effects, and creative editing techniques to capture viewers’ attention.
Run Instagram Ads: Utilize Instagram’s advertising platform to create targeted ad campaigns that reach your desired audience based on demographics, interests, behaviors, and more. Choose from various ad formats, including photo ads, video ads, carousel ads, and Stories ads.
Collaborate with Influencers: Partner with influencers and content creators in your niche to amplify your brand message, reach new audiences, and build credibility. Identify influencers whose values align with your brand and whose followers match your target demographic.
Track Performance and Insights: Use Instagram Insights to monitor key metrics such as engagement rate, reach, impressions, profile visits, and follower demographics. Analyze your performance data to identify trends, optimize your content strategy, and measure the effectiveness of your campaigns.

By implementing these strategies effectively, businesses can build a strong presence on Instagram, connect with their audience in meaningful ways, and achieve their marketing objectives on the platform.

Linkedin

LinkedIn is a professional networking platform that offers various opportunities for businesses to connect with professionals, build brand awareness, and drive engagement. Here’s how businesses can effectively leverage LinkedIn:

Create a Company Page: Establish a dedicated LinkedIn Company Page to showcase your business, share updates, and engage with your audience. Ensure your page is complete with a compelling company description, logo, cover image, and contact information.
Optimize Your Company Page: Optimize your Company Page with relevant keywords to improve its visibility in LinkedIn search results. Use concise and engaging language to communicate your brand’s value proposition and offerings effectively.
Share Compelling Content: Share a mix of content types, including articles, blog posts, industry news, thought leadership pieces, and company updates, to keep your audience informed and engaged. Provide valuable insights, tips, and solutions that resonate with your target audience.
Utilize LinkedIn Groups: Join and actively participate in relevant LinkedIn Groups related to your industry, niche, or target audience. Engage in discussions, share valuable content, and establish yourself as a knowledgeable and trusted resource within your community.
Engage with Your Audience: Respond to comments, messages, and mentions in a timely and professional manner. Foster meaningful connections and relationships with your audience by acknowledging their feedback and contributions.
Publish LinkedIn Articles: Write and publish long-form articles on LinkedIn’s publishing platform to share in-depth insights, expertise, and thought leadership with your audience. Optimize your articles for keywords and share them across your network to increase visibility and engagement.
Use LinkedIn Ads: Leverage LinkedIn’s advertising platform to create targeted ad campaigns that reach your desired audience based on job title, industry, company size, seniority, and more. Experiment with different ad formats, including sponsored content, text ads, and sponsored InMail messages, to achieve your marketing objectives.
Highlight Employee Advocacy: Encourage employees to optimize their LinkedIn profiles and actively engage with your company’s content. Encourage them to share company updates, industry news, and thought leadership content to amplify your brand’s reach and visibility.
Participate in LinkedIn Events: Join and participate in LinkedIn Events, such as webinars, virtual summits, and industry conferences, to connect with industry professionals, showcase your expertise, and network with potential clients and partners.
Track Performance and Analytics: Use LinkedIn Analytics to track the performance of your Company Page, content, and advertising campaigns. Monitor key metrics such as engagement, impressions, clicks, and follower demographics to measure the effectiveness of your LinkedIn marketing efforts and make data-driven decisions.

By implementing these strategies effectively, businesses can leverage LinkedIn to build a strong professional presence, engage with their target audience, and achieve their marketing and business objectives on the platform.

Pinterest

Pinterest is a visual discovery and bookmarking platform that offers businesses various opportunities to showcase products, drive traffic to their websites, and connect with their target audience. Here’s how businesses can effectively leverage Pinterest:

Create a Business Account: Set up a Pinterest Business account to access additional features such as Pinterest Analytics, Promoted Pins, and Rich Pins.
Optimize Your Profile: Use a clear and recognizable profile picture (such as your logo) and write a keyword-rich description that accurately reflects your brand and offerings. Include a link to your website or landing page in your profile.
Create Compelling Boards: Organize your content into themed boards that resonate with your target audience’s interests, preferences, and lifestyle. Use descriptive titles and engaging cover images to attract attention and encourage engagement.
Pin High-Quality Visual Content: Share visually appealing images and videos that showcase your products, services, and brand aesthetic. Use high-quality photography, graphics, and captions to capture viewers’ attention and inspire action.
Optimize Pins for Search: Write keyword-rich descriptions and titles for your Pins to improve their discoverability in Pinterest search results. Use relevant keywords and hashtags related to your products, industry, and target audience.
Utilize Rich Pins: Enable Rich Pins for your website to provide additional context and information about your Pins, such as product details, recipe ingredients, article titles, and app download links. Rich Pins help increase engagement and drive traffic to your website.
Engage with Your Audience: Follow other users, repin content from influencers and industry leaders, and engage with your audience by responding to comments, messages, and mentions. Foster relationships and build community around your brand.
Pinterest Ads (Promoted Pins): Use Pinterest Ads to reach a larger audience, drive traffic to your website, and promote your products or services. Experiment with different targeting options, including demographics, interests, keywords, and retargeting, to maximize the effectiveness of your campaigns.
Create Compelling Content for Seasonal and Trending Topics: Stay current with seasonal trends, holidays, and popular topics on Pinterest. Create timely and relevant content that aligns with these themes to capitalize on trending searches and increase engagement.
Monitor Performance with Pinterest Analytics: Use Pinterest Analytics to track the performance of your Pins, boards, and overall account. Monitor key metrics such as impressions, clicks, saves, and engagement to gain insights into your audience’s preferences and behavior.

By implementing these strategies effectively, businesses can leverage Pinterest to increase brand visibility, drive website traffic, and inspire users to take action, such as making a purchase or signing up for a service.